Monday August 1st marks the official launch of Lauren Conrad’s new clothing line Paper Crown. First announced in February this year, it’s one of the most highly anticipated launches ever by former Hills fans.
In all seriousness, it’s hard to deny that LC has anything but impeccable taste and is only in the beginning stages of creating a fashion empire.
Paper Crown is described on the website as “a collection for those who like to play dress up in a grown up world” and “the collection is comprised of ultra romantic maxis, chic cocktail attire, menswear inspired pieces and tailored basics.” Count us in.
Paper Crown’s first season will be available in select boutiques and retailers including Planet Blue, Fred Segal and Nordstrom with prices ranging from about $60 – $460.
Here’s a look at a few outfits featured in the Fall and Holiday lookbooks (you’ll want to make sure you have something handy to wipe up your drool).
Need more? Look through the full lookbooks here.
Love LC’s style but don’t have a full fashion piggy bank? Check out the LC Lauren Conrad line at Kohl’s. While you won’t find perfectly tailored pieces in sumptuous materials, you will find stylish and reasonably priced items you’ll be happy to add to your wardrobe.